Advisory Conversations with Tim Seymour and Deb Halliday is a podcast for accounting professionals and financial coaches who are stepping into advisory and building something beyond compliance. This isn’t theory, and it’s not surface-level advice. Each episode is a real conversation between Tim and Deb, sharing their experience of moving from technician work into advisory, and what it actually takes to make that shift stick. From leading better client conversations, to developing commercial thinking, to building a team that can deliver advisory without the business owner being the bottleneck. You’ll also hear from occasional guests, including industry specialists, suppliers, and fellow professionals, offering practical insights you can apply straight away. If you’re looking to strengthen your advisory skills, build confidence in client conversations, and create a more scalable, team-led practice, this podcast will give you the perspective and direction to do it. Simple, honest, and grounded in real experience.

About your host

Deb Halliday

Deb Halliday is a qualified trainer, author, and co-founder of APX Training & Development, where she specialises in helping accounting firms build advisory teams that deliver beyond the business owner.

After over 17 years in practice, Deb founded and scaled The Accounts Ladies, an award-winning accountancy, bookkeeping, and financial coaching firm, before successfully stepping away from day-to-day operations in 2025. Her focus now is on helping accountants, bookkeepers, and financial professionals transition from technician-led businesses into scalable, advisory-led firms.

Deb is the co-author of Advisory Teams, written with Tim Seymour, which introduces a new model for delivering advisory through a team, not a single individual. Together, they show how firms can remove the owner as the bottleneck and create consistent, high-value client relationships across the team.

Through APX Training & Development company, Deb provides practical training, structured programmes, and ready-to-use resources that help firms embed advisory into everyday delivery, building capability across their teams, not just at partner level.

With a background in both accountancy and professional training, including earlier experience in a Central London training company, Deb is known for her straightforward, no-nonsense approach. She focuses on making advisory practical, scalable, and achievable for firms at every stage.